Beyond a mere slogan, is a profound truth.
Throughout the history of the beauty industry in North America, Black individuals were systematically excluded from being acknowledged as a part of the intended audience for most brands. This exclusion was starkly evident in the marketing strategies employed and the limited range of products offered. Did you know that one of the few times in American history where melanated skin was deemed significant, was during experimental procedures conducted on institutionalized prisoners, that persisted for over two decades, concluding in 1974 (Hornblum, 2022). This experimentation led to the development of Retin-A, a product that likely graces your bathroom counter.
Fast forward to today in 2023, it is disheartening to witness the persisting gaps in the beauty industry. From the limited availability of foundation shades that cater to darker skin tones to the absence of haircare products specifically designed for textured hair, or skincare solutions that effectively address hyperpigmentation in melanated skin. It becomes evident that certain communities are still intentionally being underserved and underrepresented. However, amidst these challenges, there is a growing movement to redefine beauty standards, promote inclusivity, and fill these gaps to ensure that every individual's unique beauty needs are met and celebrated.
So when we speak of "the beauty of creating space," it is crucial to understand that BLK LABEL SOCIETY strives to establish an environment where melanated women and men are placed at the forefront of everything we undertake. We seek to foster a space where our distinct features, textures, and individuality are not only acknowledged but also celebrated.
In a figurative sense, the phrase “the beauty of creating space” emphasizes our goal to offer you beautiful skincare options that are worthy enough for you to create a special place for it in your home.
Consider this a gentle reminder to occupy space and surround yourself with the beautiful elements that exist all around us. Begin by opening your eyes and embracing the reflection staring back at you in the mirror.
Sources:
Hornblum, A. 2022 "The Philadelphia Experiment's"
